Case Study:

About The Client

Nashville Paw is published six times per year. Each issue, free copies are distributed free to the greater Nashville community at Whole Foods and Harris Teeter stores, as well as more than 300 high-traffic locations such as cafes, restaurants, spas and salons, condo communities, vet clinics, grooming shops, pet boutiques and more. Each issue is also directly mailed to a growing number of subscribers and is available on our website in digital format. In print and online, Nashville Paw Magazine connects with 50,000+ engaged, passionate and loyal pet lovers throughout Davidson, Williamson, Rutherford, Sumner and Wilson counties. As Middle Tennessee's community pet magazine supporting animal rescue and welfare since 2006, Nashville Paw provides trusted resources and engaging content in every beautifully designed, full color issue as well as online and via our social media pages and email network. At it's core, NPM is a grassroots effort that is deeply committed to helping the animals across the community by empowering readers to get involved and by actively uniting local animal lovers for our common cause. It hosts a variety of pet-friendly events throughout the year, donating advertising to many local nonprofits and fundraisers, and has helped raise more than $60,000 for local pet spay and neuter.

Project Goal

Nashville Paw Magazine wanted an updated web presence with advanced functionality for their readership.

Project Timeline

late 2011 - early 2012


Nashville Paw Magazine worked with Sitemason to design and plan the new Nashville Paw website. Eliza Brock Software was then brought in to implement the design for use within the Sitemason content management system. We customized the functionality to allow the Nashville Paw staff to mimic the categorization of the print magazine within their digital edition.